creative production and concept design by me. to promote their tarot-fying october halloween collection, prime video wanted to create an activation space for tarot reader madam adam with elements of dark cirque and the occult on a fairly limited budget. to achieve this, i presented the concept of a modified pop-up tent draped with crushed red velvet and rich purple chiffon fabric and a gold fringe trim to transform the tent into a dark cirque big top. in lieu of flooring, i chose a large area rug adorned with cozy floor cushions. i also included floating candles and an assortment of crystals and candles atop a low table, a perfectly bewitching setting for a tarot reading.

production juan ramal
event photography kelly lee barrett