creative production by me. in efforts to promote their new grand highlander, toyota (alongside season partner amazon) partnered with cinespia to create an all-ages immersive event and screening. for the event component, navid and i came up with a grand adventure – a wilderness camp themed experience. we designed several activations, including a forest fantasy bubble zone featuring a puppet performance by bob barker marionette theater, grand highlander photo moment, a picnic rest area for f&b, and camp orion for camp-related activities. i designed the branding for the entire event to match this themed experience, from the grand adventure logo, camp orion logo and branded activity sheets to take-home trinkets, event signage and informational signage in the form of an experiential adventure brochure inspired by national park map brochures. i also shopped for and styled the vip in-car experience, the camp orion activity area, and brand ambassador t-shirts.

creative direction navid sinaki
photos kelly lee barrett